The other day I happened upon a website where I was welcomed to subscribe to the web designer's ezine. All excellent and well and obviously excellent marketing to have a subscribe page and method of capturing visitors e-mails on your site. However the web designer purported to state that the newsletter had a worth of $399 however I would be among the lucky ones and get it for free.
Well I produce a newsletter and I think it is Visit this website fairly good quality so what worth would I place on that ... certainly not $399, and I would have no concept what to value it at, after all just the subscriber can effectively put a viewed value on the ezine they receive. So how can this other ezine have a value of $399?
And what about all these ebooks which obviously have a resale worth of $47, or $97 or more. Who are you going to get to buy these ebooks when everywhere you look the same ebooks are being offered free of charge ... you know the ones-- 'Million Dollar Emails', 'Scientific Advertising', 'Magic Letters' and so on ... Numerous websites and sales pages will try to persuade you to buy their product by including a large number of bonus offers ... worth numerous dollars of course and what are they, the usual ebooks once again. And while some of these ebooks are in fact worth reading, they now have no genuine worth as they are dispersed totally free everywhere you look.
If you wish to get somebody to signup for your newsletter or purchase your product or service you need to use something of genuine worth ... something they can not acquire anywhere else, or definitely not for the price you are offering it at.
If you produce a newsletter or report, do not place a fictious worth on it that can not be supported. We are so utilized to having giveaways, benefits, additionals etc pressed in our faces that they no longer actually work and to stick out from the crowd, you require to be different. Stick to real quality, proper value and you will get subscribers, sales and signups.